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Debica The Most Valuable Polish Tire Brand
22-12-2011 05:29:12 PM
List of the most valuable Polish brands by the Rzeczpospolita daily
Debica is 20th most frequently chosen brand in Poland and it holds 15th place amongst strongest non-food brands and 1st place amongst competitive tire brands. In general classification, Debica brand was upgraded to 126th place from 144th place, which occupied in 2010. This implies that brand value went up by 13 per cent - according to the list of the most valuable Polish brands published by the “Rzeczpospolita” daily.
The Debica brand was also ranked on 4th place on the list of non-food products in the brand awareness category, whereas it occupies 36th place amongst all products. This implies that Debica brand is very well known amongst Poles, raises confidence and plays a pivotal role in purchase decision making process. In parallel Debica took 13th place in the reference index category. The reference index defines the percentage of brand users ready to recommend the brand to other people.
„We are happy to observe strengthening position of Debica brand in the Polish market, especially in the context of declining value of many leading brands ranked on the “Rzeczpospolita” list. This is the best evidence of Debica strength, which is mounting very year, mainly due to high quality of products and consistent investment strategy. The Debica tires offer drivers the state-of-the-art technical solutions, enhancing their safety even in the toughest road conditions. Therefore millions of drivers recognize Debica brand and appreciates Debica products - – said Jacek Pryczek, President of the Management Board of Tire Company Debica S.A.
This year the Rzeczpospolita daily ranked 330 most valuable Polish brands with the total value of PLN 57 billion and put them on the list of product brands. On this year’s List 117 brands were upgraded, including the Debica brand, but at the same time as many as 189 product brands were downgraded.
The list of the most valuable Polish brands is another list on which Tire Company Debica S.A. was classified. In the ranking of top exporters drawn up by the “Rzeczpospolita” daily Tire Company Debica S.A. was ranked amongst thirty top Polish exporters. The strengthening position of the Company on a nation-wide basis is also evidenced by the findings of analysis of “500 Top Businesses” List of the “Rzeczpospolita” daily where Tire Company Debica S.A. took 37th place in the category of exports share in total sales. Meanwhile on the list of TOP 500 Polish businesses, published by the “Polityka” weekly in 2010, Tire Company Debica S.A. was granted the title of “Leader of Polish Tire Business”.