New Nokian WR winter tyres – Forget the Forecast

29-08-2011 03:07:29 PM

Unique safety from the world-leading winter tyre manufacturer New Nokian WR winter tyres – Forget the Forecast

The new Nokian WR winter tyres offer a virtuoso combination of safety and carefree driving pleasure. This advanced new-generation tyre family is a reflection of Nokian Tyres' tailorwork at its best: Nokian WR D3 and Nokian WR A3 are designed for different vehicles and drivers but for any winter weather. These environmentally friendly premium products feature nanotechnology, canola oil and the solid winter expertise of Nokian Tyres, which guarantee their reliable functionality in the typically varying winter conditions of Central Europe.
Extreme weather-related phenomena have become increasingly common, and this has opened drivers' eyes to appreciating the safety of high-quality winter tyres. Central Europe in particular has experienced varying types of weather this winter, from pouring rain to heavy snowfall. In response to this, the longterm product development work on the new winter tyre family essentially focused on achieving relentless grip in all conditions and an accurate, comfortable driving response that is reliable without surprises.
"We utilised our top expertise and knowledge of all types of winter conditions. Thanks to nanotechnology, new materials and innovations, as well as our modern production technology, we are able to provide drivers with tyres that have first-class grip and handling properties," explains Nokian Tyres Development Manager Juha Pirhonen. Computer models to illustrate the Nokian WR tyres' function, and thorough laboratory work that focused on rubber compounds, led to unique solutions. The extensive research efforts were complemented by uncompromising tests in arctic conditions at Nokian Tyres' test centre in Ivalo, Lapland. In addition to winter testing, the products were fine-tuned at several test tracks in Central Europe. The test track in Nokia, Finland, features a unique slush planing test method that enabled optimising the tyres' outstanding slush properties. The final, premium safety concept was achieved as the result of close co-operation between development teams and test drivers.

Nokian WR A3 - Forget the Forecast

•    Absolute grip and excellent handling in all winter conditions
•    Stable and easy to control even at high speeds
•    Rolls lightly, saving the environment and fuel
•    Innovations: Cryogenic Canola Compound, Nanobase, 3D Lock Sipe, Silent Groove   Design, Silent Sidewall Technology, DSI + WSI
 

Innovations:

Cryogenic Canola Compound. This tread rubber compound is a novel combination of rubber, silica and canola oil that optimises winter grip, wet grip and wear resistance in varying temperatures. The high silica content enables very low the rolling resistance, lower fuel consumption and fewer harmful emissions compared with the traditional competitors.

Slush Blower. The slanting, staggered front edge of the block enhances wet and ice grip. The Slush Blower blows water and slush away from the tyre grooves.

Cool Touch Design. The strong siping does not break the edge of the block, which ensures excellent grip and enables the framed block to maintain its rigidity.  Cool Touch Design also minimises the friction and heat emission caused by sipe movement. It lowers the tyre's rolling resistance, which translates into effortless, energy-saving movement.

Silent Sidewall Technology. The special zone on the tyre sidewall cuts off the noise and vibration emitted from the road surface through the tyre tread. By dampening noise, it makes driving more pleasant.

Nanobase. A special Nanobase support layer is used at the bottom of the multi-layer tread structure. The smaller molecular structure enabled by nanotechnology improves the tyre's steering properties and ensures exemplary control when driving in corners, changing lanes and dodging

Silent Groove Design. The round cavities on the sides of the longitudinal ribs, resembling a golf ball pattern, cool the tyre and reduce drag. New technology improves wear resistance and lowers fuel consumption. The cavities that control air flow also prevent any unpleasant, whistling noise. The design makes driving pleasantly silent.

3D Lock Sipe. The 3D Lock Sipe locks the outer shoulder area's blocks together when in contact with the road. This reduces unnecessary sipe movement, which enhances the tyre's resistance against wear and tear even in poor road conditions.

Polished grooves. Stylish functionality: slush and water flow easily and efficiently off the slick and polished main grooves, and the lateral grooves open to the sides.

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